In my last article, I wrote about the need and place that media has in ministry today. I cannot place enough emphasis on the value of what quality media can do for your church.
In this post, I want to try to explain some things for those who maybe have not taken that first step and would like to first understand reasons to value media. Another question I would like to answer is, “How can quality media help my ministry?” and/or “Why should our church have a media budget?”
First, let’s list the types of media that can have a positive impact on your church and its ministries: website, SEO, social media, video, live stream, radio show on local stations, photography, graphic design, marketing, content creation, and printing of promotional items.
It is impossible to give long detail on each of these as there are complete books on most of the topics, but I will attempt to briefly make the case for the first three.
Website 17 million people who aren’t regular church-goers visit church websites each year. As is abundantly clear, every church, in 2017, must have a website. The opportunities to reach out to the unsaved and potential church members are limitless. Most likely, this encounter will be the first impression that someone will have of your church. If your site is poorly laid out, fonts are incorrect, photos are low resolution, navigation is tedious, is not mobile-friendly (by 2018 mobile devices will account for 57% of internet traffic) or any other number of reasons, this potential visitor just might leave your site and visit the next church’s site that has been well done.
In addition, the features that are available to your church members are many as well. Tithing online, (59% of church donors over age 66 gave online), church calendar, live streaming, videos, archived services, and a tool for outreach are just some of the ways for your website to benefit your church members.
SEO (search engine optimization) 81% of shoppers conduct online research before they buy a product, and 61% will read reviews as well. People do and will research your church before attending. If they cannot find your church on Google, Bing or Yahoo, they may not find it at all. SEO, in basic terms, is the ability to place your church higher on search engine listings, and also the ability to control the content that is seen about your church. Without going into specifics, there are ways and things to do that will aid in both efforts. If there were a budget towards this end (similar to your yellow pages budget), this would also help your cause.
Social Media As a general rule, your church website is primarily for your new and potential members. Social media, however, is more for your existing church members to stay engaged. With that being said, I do believe that potential visitors not only check out your website, but they also visit your Facebook page to see how you engage with your members and what the “real” side of your church is. Here are some fun stats:
•90% of millenials use social media90% of millenials use social media Click To Tweet
•The most active group on social media are mothers with children under the age of 5
•The fastest-growing user base are those over the age of 65
Obviously, all spectrums of your church are on social media, and there needs to be a plan on how to interact and engage with each of them there. There are also specific rules on how to properly manage your Facebook page.
Christian Media International desires to help churches. We want to help your church increase your media ministries in all facets. If your church is struggling with media or you have any questions regarding media in your church, please give us a call and allow us to help you begin improving with some of these basic steps.