I want to give you a quick tip concerning Facebook streaming.
A few weeks ago the numbers came out and over 80,000 churches of any kind tried to stream their services both on Facebook and other means. The next week it was over 100,000. It was such a large quantity that on Sunday morning Facebook started having issues with their streaming platform, especially for desktop computers. So, I want to give you some alternatives.
What other mediums should I be on?
What we recommend is sending your stream out to multiple locations. Many of you stream on your website. That’s probably the best and most stable way. But, we recommend that you use a service such as Wirecast https://www.telestream.net/wirecast/) or Stream Yard (https://streamyard.com/) to name a couple. We recommend that you broadcast to multiple mediums, all simultaneously. Whatever the output of your stream is, you run it through one of these software implementations and then it automatically will put it on Facebook, YouTube, and various other platforms. This will help you distribute your viewership across multiple mediums.
[bctt tweet=”The more diversified you are in your streaming platforms, the better off you’re going to be when one or more shut down.”]
People that watch on YouTube typically don’t watch on Facebook and people who watch on Facebook don’t typically watch on your website. This a great way to distribute your viewership across multiple platforms and reach people you would not otherwise reach. Another benefit is that if one platform has an issue like Facebook did just this past week, then people go to one of the other options you have. In your messaging, you can say something like- “if you’re having an issue during the service, try one of these other locations where our stream is located” and list them with links on your website and social media channels.
The more diversified you are in your streaming platforms, the better off you’re going to be when one or more shut down. Last week, I know that I received calls from a few churches that their stream went down mid-stream. And if you have any questions, let us know. Join us and, and connect with us on Facebook or Instagram. We’d be happy to answer any questions you have. Have a great day.